---
title: Unique in the World – The Origin
description: "Discover the roots of Athletic Club’s unique identity: homegrown players, loyalty, effort, and pride in Bilbao that has lasted for more than a century."
---

[![Unique in the World](https://contenidos.athletic-club.eus/hubfs/ESCUDO_TAGLINE_HORIZONTAL_BICOLOR.png)](https://contenidos.athletic-club.eus/en/unique-in-the-world)

- [Origin](https://contenidos.athletic-club.eus/en/unique-in-the-world-origin)
- [We are](https://contenidos.athletic-club.eus/en/unique-in-the-world-we-are)
- [Our footprint](https://contenidos.athletic-club.eus/en/unique-in-the-world-our-footprint)

- **en**
- [es](https://contenidos.athletic-club.eus/unique-in-the-world-origen)
- [eu](https://contenidos.athletic-club.eus/eu/unique-in-the-world-jatorria)
- [fr](https://contenidos.athletic-club.eus/fr/unique-in-the-world-origine)

# It all started here and it continues here.

A simple idea. A decision that changed everything. Believing that the greatest can be achieved by playing with what is ours.

[Discover why we are unique](https://contenidos.athletic-club.eus/en/unique-in-the-world-origin#video)

![Group 165](https://contenidos.athletic-club.eus/hs-fs/hubfs/Group%20165.png?width=1479&height=1042&name=Group%20165.png)

Being unique is not a slogan.

## It is a way of life.

![image 30](https://contenidos.athletic-club.eus/hubfs/image%2030.png)

On the occasion of the Cup final in Seville against RCD Mallorca, we launched **Unique in the world**, which has accompanied us since March 2024.

This concept reminds us not only that we compete with **football players born or trained in our land**, but also that we do it with success: 8 Leagues, 25 Cups and always playing in the First Division.

Therefore, Unique in the world reinforces our **local identity**, and projects **loyalty**, **pride** and **respect** for our roots. A history built on hard work, consistency and passion. A promise that lives on more than a century later.

The visual identity is inspired by **iron**, symbolising faith and perseverance.

![image 28](https://contenidos.athletic-club.eus/hubfs/image%2028.png)

![Overlay (1)](https://contenidos.athletic-club.eus/hubfs/Overlay%20(1).png)

At the ends of the circular frame, as in the Athletic Club crest, there is a cross: **the Cross of San Antón**, symbol of origin, belonging and commitment. That cross represents much more than an ancient history: it is the basis of a philosophy that has made us different for more than a century. 

![X-2](https://contenidos.athletic-club.eus/hubfs/X-2.png) ![X (1)-2](https://contenidos.athletic-club.eus/hubfs/X%20(1)-2.png) ![Group 152-2](https://contenidos.athletic-club.eus/hubfs/Group%20152-2.png)

A pride starts with

## a lion and a lioness

![Group 159](https://contenidos.athletic-club.eus/hubfs/Group%20159.png)

### Two teams, one heartbeat.

Athletic Club is one, but it beats with two hearts.  
The one of the lions and that of the lionesses.  
Both trained in Lezama, both guided by the same ideal: to compete without giving up who we are.  
There is no difference in spirit, just two ways of showing it on the pitch.  
Because here, football does not understand divisions: only shared pride.

![Group 155](https://contenidos.athletic-club.eus/hubfs/Group%20155.png)

Award

## ONE CLUB award

### An award for those who believe in the same thing.

**Un galardón a los que creen en lo mismo**

The One Club Award celebrates those who, outside Bilbao, have lived the sport with the same loyalty as our Athletic. **Players who have spent their entire career in one club**. 

Footballers who show that loyalty is also a merit, a distinction that fans love about their idols, sometimes above any other achievement.  
Because if you love someone, you know that shared loyalty is the best reward. The title you will always remember.

[Find out more](https://www.athletic-club.eus/en/club/one-club-award/)

![Jamie Carragher](https://contenidos.athletic-club.eus/hubfs/jamie.jpg)

2025: Jamie Carragher

![Joelle Murray](https://contenidos.athletic-club.eus/hubfs/joelle.jpg)

2025: Joelle Murray

![2024_ Giuseppe Bergomi](https://contenidos.athletic-club.eus/hubfs/2024_%20Giuseppe%20Bergomi.png)

2024: Giuseppe Bergomi

![2024_ Maria Gstöttner](https://contenidos.athletic-club.eus/hubfs/2024_%20Maria%20Gst%C3%B6ttner.png)

2024: Maria Gstöttner

![2023_ João Pinto-1](https://contenidos.athletic-club.eus/hubfs/2023_%20Jo%C3%A3o%20Pinto-1.png)

2023: João Pinto

![image 33-1](https://contenidos.athletic-club.eus/hubfs/image%2033-1.png)

2020: Matt Le Tissier

## Be unique

### Be You

Take with you what makes us different. Our philosophy is also dressed. Each garment in the Unique in the world collection reflects pride, commitment and authenticity. It's not fashion: it's identity made fabric.

[See complete collection](https://shop.athletic-club.eus/collections/unique?utm_campaign=unique&utm_medium=referral&utm_source=unique.eus)

 

![](https://contenidos.athletic-club.eus/hubfs/Aitor%20Paredes.png)

![](https://contenidos.athletic-club.eus/hubfs/Paredes%20y%20Maru.png)

![](https://contenidos.athletic-club.eus/hubfs/Maroan%20Sannadi.png)

![](https://contenidos.athletic-club.eus/hubfs/Sara%20Ortega%20y%20Landaluze%2002.png)

![](https://contenidos.athletic-club.eus/hubfs/Sara%20Ortega%20Unique.png)

![](https://contenidos.athletic-club.eus/hubfs/Sara%20Ortega%20y%20Landaluze.png)

![](https://contenidos.athletic-club.eus/hubfs/1.jpg)

![](https://contenidos.athletic-club.eus/hubfs/2.jpg)

![](https://contenidos.athletic-club.eus/hubfs/3.jpg)

![](https://contenidos.athletic-club.eus/hubfs/4.jpg)

![](https://contenidos.athletic-club.eus/hubfs/5.jpg)

![](https://contenidos.athletic-club.eus/hubfs/6.jpg)

![](https://contenidos.athletic-club.eus/hubfs/7.jpg)

![](https://contenidos.athletic-club.eus/hubfs/8.jpg)

![](https://contenidos.athletic-club.eus/hubfs/9.jpg)

![](https://contenidos.athletic-club.eus/hubfs/10.jpg)

![image 35](https://contenidos.athletic-club.eus/hs-fs/hubfs/image%2035.png?width=582&height=523&name=image%2035.png)

 This is

 how those

 who know

 us define us

**This is how those who understand football our way see us.**

There are those who say it better than us.  
World football figures who recognise in Athletic something that is no longer abundant:

- principles
- passion
- coherence

![6d3ce84b053a0ee211fa267b488f72d2daf6ad8c](https://contenidos.athletic-club.eus/hubfs/6d3ce84b053a0ee211fa267b488f72d2daf6ad8c.png)

Get closer to something

## that football has forgotten

In any collective game, the team is more important than the individual, just as a constellation is much more than the sum of its stars.  
Follow something unique and we'll show you the way we understand football.

- Stories you won't see anywhere else.
- Backstage access to the world's most unique club.
- Exclusive invitations to unique events and experiences in Bilbao.

![Unique in the world león](https://contenidos.athletic-club.eus/hubfs/unique-in-the-world-logo-blanco.svg)

![Unique in the world leona](https://contenidos.athletic-club.eus/hubfs/image%2042%20(1).png)

 Athletic Club is much more than a football team; it is a symbol that reflects the character and roots of its fans. So ductile and malleable as to adapt to new times, as it is resistant and firm to compete without losing its essence and originality throughout its 128 years of history. Its spirit is closely linked to the local people and to those who came from elsewhere to work in the mines, factories and shipyards that drove the industrial development of Bilbao and its surroundings in the 19th and 20th centuries. These people, together with their descendants, shaped a society defined by effort, tenacity and humble pride. Athletic Club's identity is a faithful reflection of the character of our people and our fans: hard-working, tough and humble, but also passionate and deeply rooted in their values and their home, Euskal Herria.

- <https://www.instagram.com/athleticclub/?hl=es>
- <https://twitter.com/AthleticClub>
- <https://www.tiktok.com/@athleticclub?lang=es>
- <https://www.youtube.com/@AthleticClubTV>
- <https://www.facebook.com/ATHLETICCLUB/?locale=es_ES>
- <https://es.linkedin.com/company/athleticclub>
- <https://www.whatsapp.com/channel/0029Va9VyO8BadmXo4M1tS3O>
- <https://www.instagram.com/athleticclubfem/?hl=es> Fem.
- <https://twitter.com/AthleticClubFem> Fem.

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