It all started
here and it
continues here.
A simple idea. A decision that changed everything. Believing that the greatest can be achieved by playing with what is ours.
Discover why we are unique
Being unique is not a slogan.
It is a way of life.
On the occasion of the Cup final in Seville against RCD Mallorca, we launched Unique in the world, which has accompanied us since March 2024.
This concept reminds us not only that we compete with football players born or trained in our land, but also that we do it with success: 8 Leagues, 25 Cups and always playing in the First Division.
The visual identity is inspired by iron, symbolising faith and perseverance.
A pride starts with
a lion and a lioness
Two teams, one heartbeat.
The one of the lions and that of the lionesses.
Both trained in Lezama, both guided by the same ideal: to compete without giving up who we are.
There is no difference in spirit, just two ways of showing it on the pitch.
Because here, football does not understand divisions: only shared pride.
Award
ONE CLUB award
An award for those who believe in the same thing.
Un galardón a los que creen en lo mismo
The One Club Award celebrates those who, outside Bilbao, have lived the sport with the same loyalty as our Athletic. Players who have spent their entire career in one club.
Footballers who show that loyalty is also a merit, a distinction that fans love about their idols, sometimes above any other achievement.
Because if you love someone, you know that shared loyalty is the best reward. The title you will always remember.
2025: Jamie Carragher
2025: Joelle Murray
2024: Giuseppe Bergomi
2024: Maria Gstöttner
2023: João Pinto
2020: Matt Le Tissier
Be unique
Be You
Take with you what makes us different. Our philosophy is also dressed. Each garment in the Unique in the world collection reflects pride, commitment and authenticity. It's not fashion: it's identity made fabric.
This is how those who understand football our way see us.
There are those who say it better than us.
World football figures who recognise in Athletic something that is no longer abundant:
- principles
- passion
- coherence
Get closer to something
that football has forgotten
Follow something unique and we'll show you the way we understand football.
- Stories you won't see anywhere else.
- Backstage access to the world's most unique club.
- Exclusive invitations to unique events and experiences in Bilbao.