It all started
here and it
continues here.

A simple idea. A decision that changed everything. Believing that the greatest can be achieved by playing with what is ours.

Discover why we are unique
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Being unique is not a slogan.

It is a way of life.

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On the occasion of the Cup final in Seville against RCD Mallorca, we launched Unique in the world, which has accompanied us since March 2024.

This concept reminds us not only that we compete with football players born or trained in our land, but also that we do it with success: 8 Leagues, 25 Cups and always playing in the First Division.

Therefore, Unique in the world reinforces our local identity, and projects loyalty, pride and respect for our roots. A history built on hard work, consistency and passion. A promise that lives on more than a century later.

The visual identity is inspired by iron, symbolising faith and perseverance.
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Overlay (1)
At the ends of the circular frame, as in the Athletic Club crest, there is a cross: the Cross of San Anton, symbol of origin, belonging and commitment. That cross represents much more than an ancient history: it is the basis of a philosophy that has made us different for more than a century.
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A pride starts with

a lion and a lioness

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Two teams, one heartbeat.

Athletic Club is one, but it beats with two hearts.
The one of the lions and that of the lionesses.
Both trained in Lezama, both guided by the same ideal: to compete without giving up who we are.
There is no difference in spirit, just two ways of showing it on the pitch.
Because here, football does not understand divisions: only shared pride.
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Award

ONE CLUB award

An award for those who believe in the same thing.

Un galardón a los que creen en lo mismo

The One Club Award celebrates those who, outside Bilbao, have lived the sport with the same loyalty as our Athletic. Players who have spent their entire career in one club. 

Footballers who show that loyalty is also a merit, a distinction that fans love about their idols, sometimes above any other achievement.
Because if you love someone, you know that shared loyalty is the best reward. The title you will always remember.

Find out more
Jamie Carragher

2025: Jamie Carragher

Joelle Murray

2025: Joelle Murray

2024_ Giuseppe Bergomi

2024: Giuseppe Bergomi

2024_ Maria Gstöttner

2024: Maria Gstöttner

2023_ João Pinto-1

2023: João Pinto

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2020: Matt Le Tissier

Be unique

Be You

Take with you what makes us different. Our philosophy is also dressed. Each garment in the Unique in the world collection reflects pride, commitment and authenticity. It's not fashion: it's identity made fabric.

See complete collection

 

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This is
how those
who know
us define us

This is how those who understand football our way see us.

There are those who say it better than us.
World football figures who recognise in Athletic something that is no longer abundant:

  • principles
  • passion
  • coherence